Zynga去年冬天是4000万美元,Playfish今年预计是3000万,Playdom去年每季度赚1000万,RockYou今年预计2000万。Slide 2000万,Flixster 700万,LOLapps 500万,Mob Wars一个月100万。最后还有,约有50个小一些的团队每年赚50–100万,约100个小团队每年赚25–50万。
个人感觉这些数字可能有些水份,前面几家大公司的年盈利规模或许是千万级,但150个小团队赚25–100万有点多,因为根据我听说的一些数据推断,日登录用户10万的一款游戏(注意是游戏,通过卖道具或虚拟物品赚钱,而不是那种靠广告费的普通APP),做得不错的话,日收入1000美元左右,年收入36.5万美元,去掉服务器和带宽等等成本,年盈利30万美元。根据Allfacebook上的数据,当前日登录用户10万以上的应用数量是105个,这里面游戏约占2/3,另外是些测试、Send gifts、交友、Profile装扮、单机游戏和其它类别的,这些APP的主要收入是CPC或CPA广告费,ARPU值比游戏差远了,盈利能力较差,所以100个小团队赚10–100万差不多。
这篇文章里有详细介绍 http://venturebeat.com/2009/05/08/facebook-platform-developers-could-see-500m-in-revenue-this-year/
Zynga was on track to make around $40 million as of this past winter, about half coming from Facebook users, half from its users on MySpace;
Playfish, is on track to make around $30 million in 2009, sources said. Another, Playdom, has been making around $10 million per quarter — mostly from MySpace games.
RockYou itself could make more than $20 million this year, through a mix of these ads and other banner ads on Facebook and other social networks.
Slide, another app developer that has millions of users on Facebook and other sites, is also making somewhere around $20 million, but through advertising. Flixster, a movie fan app on Facebook and other social networks, as well as a stand-alone site, is making somewhere around $7 million (it only tells me that its been profitable this year). LOLapps, a create-your-own app company that has also gotten big on Facebook, is making around $5 million, source say. Social Media, an advertising network present on Facebook, told me in January that it made more than $15 million in revenue last year.
Around 50 smaller developer teams making between half a million and $1 million a year, comprising the middle tier of the market. That group is followed by another hundred or so developers making between a quarter of a million and half a million dollars. Combined, these smaller developers could bring in revenues of $100 million or more this year.
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